We are delighted to welcome Master Pacific back as a key exhibitor at The Australian International Furniture Fair (AIFF) in 2024! A visitor favourite, Master Pacific is a supplier of choice for hundreds of furniture retailers nationwide, supplying globally sourced, quality furniture.

Master Pacific will be exhibiting at Stand N2 of AIFF, Wednesday 17th – Friday 19th July, showcasing stunning timber furniture and lusciously upholstered sofa collections.

Alessa Cabinet. All Images Courtesy of Master Pacific.

In the lead up to the event, we spoke to the team at Master Pacific to understand more about their business and what sets them apart in the furniture industry.

What is the Master Pacific brand known for?

An Australian, family-owned business, Master Pacific began its journey in Melbourne in 2006. Our attention to detail and control of the entire, end-to-end process sets us apart in the furniture industry. Our team oversees product design, technical development, procurement and logistics, giving us autonomy in developing products specifically for the Australian market.

During our nearly two decades of experience, we have built strong working relationships with factories across the world to ensure our products match our high standards for excellence and quality.

Our product range is diverse but consistently of a high quality. It is offered at the best possible value, without compromising our high standards. We are renowned for our dining and bedding collections made from Australian hardwood timbers, and our product team have developed a diverse product range across the living, bedroom and upholstery categories.

How do you differentiate Master Pacific from the market?

Our in-house design and development studio prides itself on producing innovative and boundary-pushing designs that truly set us apart in the local market. Our process begins with extensive research and collaboration with the Australian design community as well as international sources.

From there, our team of designers leverages the latest manufacturing techniques to bring our ideas to life. We are constantly exploring new trends and experimenting with cutting-edge manufacturing to stay ahead of the curve. Through our dedication to creativity and craftsmanship, we consistently deliver designs that exceed expectations and drive success for
our clients.

Master Pacific is returning to the Australian International Furniture Fair (AIFF) in 2024. Why are trade shows important for the furniture industry?

At Master Pacific, we believe that building relationships with industry contacts at all levels is critical to our company’s success. We see AIFF as an essential way to engage with the Australian furniture industry while showcasing our diverse range of quality products.

We believe that the quality and value of our products is second-to-none and look forward to demonstrating this at AIFF 2024.

What can visitors expect to see at your stand in 2024?

Master Pacific has invested in a large display at AIFF 2024 to ensure that our diverse range of exceptional quality product can be displayed.

Our stand will feature countless quality dining and occasional sets, made from a diverse range of materials and styles to suit any customer requirement.

We will be featuring products made from Australian timbers including Wormy Chestnut & Messmate, as well as European & American Oak. We are also showcasing several upholstered sofa collections we have developed that are made from quality leather and fabrics at outstanding value, which will be an amazing addition to any retail store.

Our product range is flexible and will often provide options relating to the material and can be purchased from local stock or ordered in container loads as required.

Don’t miss seeing Master Pacific’s stunning collections in 2024. They will be at Stand N2 of The Australian International Furniture Fair (AIFF), co-located with Decor + Design from Wednesday 17th – Friday 19th July at Melbourne Exhibition Centre. Register now to visit the exhibition – entry is free but limited to furniture and design trade visitors.