The world’s most famous colour authority, Pantone Colour Institute, has chosen Vivid Magenta as their colour of the year. A standout colour, it represents strength, fearlessness and a new narrative for the coming year.
Viva Magenta 18-1750 is a shade firmly rooted in nature, descending from the red family. It encourages joy and optimism, as well as self-expression without restraint. It is a definite statement colour, exuding a rebellious spirit and zest for life.
Leatrice Eiseman, CEO of Pantone, says that in this age of technology, we look more to nature to keep a handle on what is real.
“Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has ever known.”
There’s something primordial about Viva Magenta, reconnecting us to our base natures. This colour is a conduit to tapping into our inner strength and making new connections.
Pick a Complementary Palette
A strong colour can be more challenging to work with than a neutral. Pantone have also devised a palette of colours that sit well with Viva Magenta.
We love ‘Plein Air’ Blue, which is a close shade to Dulux’s ‘Breezy Half’ Blue. The latter has been selected as the hero colour for Decor + Design and The Australian International Furniture Fair (AIFF) 2023 and will be seen throughout the show, complemented by colours from the Dulux 2023 Revive palette. Playful and healing, it taps into a similar dynamic as Viva Magenta. This is a year to grow even stronger. The past few years have proved our resilience – now it’s time to put it into practice.
We’ll definitely be stepping up to the plate in 2023. The theme for The Australian International Furniture Fair (AIFF) and Decor + Design 2023 is Elevate, with an increased focus on Australian Made and socially conscious design. Subscribe now to stay in the loop on the latest trends from the world of design, plus be notified when trade visitor registration opens.