The Australian International Furniture Fair (AIFF) will return to Melbourne Exhibition Centre from 17 – 19 July, co-located with Decor + Design, which is celebrating its 20th anniversary. However, there’s another heritage brand with a big birthday this year! Visitor favourite GlobeWest is also celebrating twenty years and will be returning as a key exhibitor at Australia’s premier interiors trade event.
Founded by brothers Alan and Stephen Mendel, GlobeWest has grown from small beginnings in 2004 to become one of Australia’s leading suppliers to the interiors industry. The company has grown exponentially over the past two decades thanks to its unwavering commitment to innovation and its investment in people, customer service and showrooms.
GlobeWest designs, develops, distributes, and markets a covetable range of furniture and homewares. Their expansion reflects their dedication to quality and the growth of their offerings to reflect their customers’ residential and commercial project needs.
We can’t wait to see their latest collections at Melbourne Exhibition Centre! In the meantime, we spoke to the GlobeWest team to understand more about how they’ve carved out such a strong profile in the Australian marketplace.
The Australian furniture business is competitive. What are the strengths that have helped GlobeWest thrive over the past two decades?
Our people are the heart and soul of GlobeWest. Dedication, curiosity and creativity has catalysed growth and new opportunities over the past twenty years.
We have remained steadfast to our mission; design diversity and providing the interiors industry with the widest choice of distinctive, high-quality furniture.
Our talented in-house design and product team are key to our growth and success over the past two decades. Designing and curating annual Design Directions to inform the development of our innovative furniture and homewares range.
From selection to delivery, installation and aftercare, every team member values upholding a superior experience.
“We are so grateful that our customers trust us to provide stylish interior solutions across so many design aesthetics,” says GlobeWest co-founder Stephen Mendel.
“No matter the building’s heritage or characteristics, GlobeWest can fulfil the furniture brief. We’re pretty proud of that!”
How would you describe the GlobeWest design aesthetic? Are there any standout products from your current collections that have been particularly popular?
We are committed to creating beautiful, sophisticated, and innovative pieces that our customers can treasure for years to come. Our ethos is design diversity, we design and curate our range to have a broad selection of products. Annually, the design team lead by Keti Lytras (left) produce Design Directions – our forecast of key trends that inform the development of our range. These themes are formulated around five key aesthetics – contemporary, classic, modern, retreat and eclectic.
This enables us to excite and delight our customers with new tones, textures, profiles and freshness every season.
In our current range key standouts at the moment are the Jenson Occasional Chair, with timeless curves and enveloping arms, and the Juno Cloud Sofa. This design has been very desirable, fostering both comfort and style.
The Artie collection continues to grow in popularity, which we expanded on with the growing appetite of our customers. All these collections have proudly been designed in-house by the GlobeWest team.
Can you share any exciting interior design projects that you have been involved with recently?
We recently completed Beyond Apartments; Hallmarc’s first fully furnished build-to-rent project, in the South East of Melbourne. Comprised of 50 boutique apartments, the furniture needed to reflect the quality and design sensibility of the apartments.
This project reflected our long-lasting partnership with Hallmarc, resulting in carefully curated and versatile apartments, that feel refined yet homey. We are particularly proud of this project and are inspired to continue growing within this space.
We’re so excited that GlobeWest is returning to Decor + Design & AIFF in 2024, which will mark your 20th anniversary and that of the trade show. What are you looking forward to? What can visitors expect to see at your stand?
Marking our 20th anniversary is a momentous occasion and we’re delighted to share this special birthday with Decor + Design.
It will be wonderful to celebrate with industry peers, valued partners, and our customers. We’re excited to showcase a selection of our carefully designed pieces.
Don’t miss GlobeWest’s much-anticipated return to the exhibition, 17 – 19 July at Melbourne Exhibition Centre. Other features will include the prestigious Seminar Series and the influential VIVID Emerging Designer Awards.
Seminars are ticketed but entry to the trade exhibition is free, albeit limited to design trade visitors. Subscribe now to receive updates on when visitor registration opens.