Consumer behaviour has changed considerably in the last few years. People are shopping more online than ever, most people are doing so on their phones and 81% of people are researching before they decide the company with which to engage.
The key question becomes – how can I convert potential customers in the research phase to engage with my products, whether that be a purchase, enquiry or directing them to our showroom?
The answer – enhanced product visualisation.
If your website allows the customer to view your products in 3D, assess them from all sides and make changes such as materials, fabrics and finishes in real time, you’ll begin to capture their attention. If it goes even one step further and allows them to virtually place the configured product at their home using their phone camera, you’re much more likely to convert.
Shopify recently released new data that interactions with products with AR content showed a 94% higher conversion rate than products without AR.
If your website just has static photos, you are going to get overlooked.
Viewa’s VisualisAR software allows potential customers to view your products in 3D, make real time changes such as fabrics, materials & finishes and then place the configured product in their home with a click. It is designed to make your website interactive, enhance visualisation and ultimately conversions. In addition, it is inexpensive to license and very easy to integrate.
Examples of clients using VisualisAR include Warwick Fabrics, Schots Home Living, Basil Bangs, Home Sweet Home and Clark Rubber to name a few.
Exclusive Viewa Offer for Decor + Design & AIFF Visitors
Mention Decor + Design or the Australian International Furniture Fair (AIFF) and receive $2K worth of free 3D modelling to if you decide to implement VisualisAR prior to August
You can find Viewa at viewa.com.au or at Stand I8 of Decor + Design and the Australian International Furniture Fair (AIFF), 13 – 16 July at Melbourne Exhibition Centre.
Entry to the exhibition is free but limited to trade visitors – register now and plan your trip to Australia’s premier event for the interiors industry!